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Our goal is to play a key role in our customer’s success

Blog overview

Since the very beginning, Aker BioMarine have sought to be more than just a supplier to our customers. We believe partnership and close collaboration with each of our customers is key to success.

In our opinion, the traditional transaction-based sales model is outdated. That is why we last year decided to implement a new customer-centric sales and marketing strategy. Our mission is to be a partner who brings valuable insights, introduces new market opportunities, and guides our customers to growth and product expansion.  

The mission is to become A key part of our customers' success.

Getting consumers excited about Antarctic krill and its health benefits is another aspect of what we do. Aker BioMarine's sales and marketing teams are uniquely qualified to help customers demonstrate Antarctic krill’s health and wellbeing benefits and meet consumer demand for 
sustainable product processes and manufacturing transparency.


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To achieve our mission we have carried out several studies to document customers’ market environments. The findings stimulate market specific products, value propositions, and targeted marketing support.

Japan, for example, has quickly become one of the top ten countries for Superba sales. It’s exciting to see rapid growth in new markets when consumer insight and close cooperation with our customers start to pay off.

Close partnerships strengthen our customers via product innovation and value-adding services. Understanding our clients – and their customers – streamlines the delivery of the right product and correct product format.

Read more: Aker BioMarine Invites Open Innovation Partners

Our sales and marketing teams also help customers inform the public about the benefits of krill oil, which in turn strengthens product demand. Tailor-made products evolve from listening to each customer’s needs, understanding market conditions and trends, handling challenges, and translating this information into customized products and market support.

Consistent, long-term efforts to foster stronger customer relationships have an impact: An independently conducted customer satisfaction survey in 2016 gave Aker BioMarine a solid 4.5 score, on a scale from 1 to a maximum of 5.

This shows that investing in interactive, innovative and long-lasting partnerships is good for business.

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