With sustainability hardwired into its DNA, Aker BioMarine intends to drive the krill business forward in a responsible manner. As the global leader in krill harvesting and krill oil manufacture, the company focuses on the four following areas in order to drive growth and sustainability.
When building sustainability into a competitive advantage, whether you succeed or not comes down to the company’s priorities. We cannot do all the things that are desirable, we have to do the desirable things that are good for business,
says Matts Johansen, CEO at Aker BioMarine.
1. Design products that improve health
“Actively aligning with your market, however fragmented, is an absolute business necessity,” says Trond Atle Smedsrud, EVP Innovation and Marketing. Profitability and sustainability goals are achieved by learning from customers about their goals and specific product requirements. Smedsrud adds, “Successful products that promote health as well as business growth result from close customer partnerships.”
Read more: How to foster a growth culture based on trust, transparency and freedom
2. Keep looking for new markets
Through investments in research and development of krill’s bioactive components, Aker BioMarine’s scientific team is able to identify potential new products and document product benefits.
“The search for new product applications and groundbreaking advances is just one aspect of our mission to improve global health by making omega-3 products more available,” says Shauna McNeill, Aker BioMarine’s Director Product Development.
3. Control supply-chain costs
A sustainable and cost-effective supply chain is essential to earning a margin that supports major investments in science, innovation, and marketing. Furthermore, a lean organization is gentler on the environment.
“Maintaining supply-chain cost leadership alongside greening our operations is vital to staying competitive with regard to both existing and emerging players,” says Tone Lorentzen, EVP Supply Chain.
Read more: How to use sustainability as a competitive advantage
4. Invest in the best people
Having the very best people for the job is key to everything Aker BioMarine does.
Establishing a culture in which talent is developed and everyone’s full potential is realized, is fundamental to our success,
says Kristine Hartmann, EVP Transformation.
“We are krill-industry pioneers that innovate, commit, and achieve. Development of our Eco-Harvesting technology, krill-harvesting vessels, and onshore production facility are the result of years of experience – and a keen ability to think outside the box,” says Hartmann.