Superba Boost Caps launched

Aker-Listing-Hero-bg
By Aker BioMarine, May 11, 2016
Our first krill oil concentrate product features higher phospholipid content and omega-3s and qualifies for 4 EU-authorized health claims.

 

Using newly acquired technology called Flexitech(TM), Aker BioMarine, the leading supplier of krill-derived products to the consumer health and wellness and animal nutrition markets, has launched its first krill oil concentrate. Called Superba(TM) Boost Caps, the product contains significantly more phospholipids and omega-3s compared to the previous generation of Superba(TM) Krill Oil. But the best part is that just two capsules of Superba(TM) Boost qualifies for four EU-authorized health claims, including:

  • EPA & DHA contribute to the normal function of the heart
  • Choline contributes to the maintenance of normal liver function
  • Choline contributes to normal lipid metabolism
  • Choline contributes to normal homocysteine metabolism

Further, Superba(TM) just received Novel Foods Approval at extended use levels last month, which means that it is the only standard krill oil in the EU allowed to dose more than 250 mg EPA/DHA (up to 3000 mg) per day - the other players in the market cannot go beyond 250 mg.

 

The combination of our Novel Foods Approval and our new krill concentrate, Superba(TM) Boost, will open numerous market opportunities for us and our customers, who can now take advantage of stronger market positioning backed by EU-authorized health claims. Additionally, krill oil will now become relevant to companies that in the past were reluctant to launch a product due to a difficult regulatory environment.

Matts Johansen

CEO, Aker BioMarine

 

Earlier this year, Aker BioMarine started using Flexitech(TM) to produce commercial batches out of its new manufacturing facility in the U.S. The first product to come from the new Flexitech(TM) process was Superba(TM) 2, which made its official debut at the Natural Products Expo West show in the U.S. in March. Offering several improvements over traditional krill oils, Superba(TM) 2 possesses enhanced encapsulation properties as well as improved smell, taste and visual appearance.

The features and benefits of Superba(TM) Boost Caps include:

  • Higher concentration of the key actives - phospholipids, omega-3s EPA/DHA and choline
  • Improved smell and taste

This new product as well as other recent developments will be discussed in more detail during a special launch event taking place today at the Aker BioMarine booth, Stand I59, from 15:30 (3:30 pm) to 17:30 (5:30 pm). All are welcome to attend.

"Aker BioMarine is the global leader in krill fishing, sustainability practices, krill oil product manufacturing and krill science and innovation. Our new products, technology and new manufacturing facility are proof of our ambition to drive innovation in the omega-3 market," said Johansen. "Superba(TM) Boost Caps is an important milestone in line with those innovations because not only does it look, taste and smell better, it brings a higher content of healthy omega-3s to end consumers. Also important, Superba(TM) Boost Caps brings with it the added benefit of being supported by four EU-authorized health claims."

For more information please contact: 
Becky Wright
Marketing Director, Aker BioMarine
becky.wright@akerbiomarine.com
206-855-6736 x210

Katrin Berntsen
Director Communication, Aker BioMarine
katrin.berntsen@akerbiomarine.com
 

About Aker BioMarine

Aker BioMarine is a leading supplier of krill-derived products to the consumer health and wellness and animal nutrition markets. Aker BioMarine is dedicated to the sustainable harvest of krill and development of krill-derived products. The company supplies biomarine ingredients through a 100% traceable supply chain. Aker BioMarine was the first krill company to be awarded Marine Stewardship Council (MSC) certification.

About SuperbaTM Krill

SuperbaTM Krill is a pure, natural source of the health-promoting EPA & DHA omega-3 essential fatty acids and the naturally occurring antioxidant astaxanthin. The uniqueness of SuperbaTM Krill is that the omega-3 fatty acids are provided in phospholipid form. In vitro, in vivo and human clinical research has demonstrated the safety and efficacy of SuperbaTM Krill.

Annual Report 5.png
Explore the health benefits of krill for humans

Latest from Aker Bio Marine