Aker BioMarine Appoints New Marketing Director Human Nutrition

AKBM_Picture_blog_Sio Echchafai
By Aker BioMarine, October 09, 2019


Aker BioMarine reaffirms the value of strategic marketing and names former L'Oréal and Orkla Care executive, Simo Echchafai as its latest Marketing Director Human Nutrition.


Joining an established and successful marketing team, Simo brings 15 years of in-depth marketing experience from the health and beauty and consumer goods industries to his new role at Aker BioMarine. With considerable expertise in brand building, he will oversee the marketing team’s ongoing active partnerships and customer-centric work, assisting customers to demonstrate Antarctic krill’s health benefits. 


He says, “I am excited to join such a forward-leaning, innovative company and to begin working with a creative, engaged and focused team with a track record of creating successful campaigns and initiatives. Marketing is clearly an established and valued part of the Aker BioMarine’s DNA and frankly I cannot wait to get started, introducing new ways to promote the health benefits of krill to our customers.” 


“Simo is a natural extension to our team and the perfect fit to lead marketing in our Human Nutrition department,” said Tim de Haas, EVP Human Health & Nutrition, Aker BioMarine. “We are a company that believes in customer centricity and we value our partners and relationships up and down the supply chain. Simo brings valuable insights and a creative vision to the business. His ability to seamlessly blend marketing and sales across various initiatives will benefit our customers, helping to take the krill oil industry to new heights.”


Beginning his career with L'Oréal as Product Manager in Morocco, Simo held a number of senior marketing and general management positions with the cosmetics giant, both in the Middle East and Paris headquarter.


Moving on to join ORKLA’s Home and Personal Care division in Norway in 2015, working with innovation and marketing management projects in the Nordics, Simo was instrumental in the successful delivery of the ambitious growth strategy of the company’s skin care product line. Translating consumer insights into targeted and locally relevant concepts, Simo’s track-record of successful brand building will be valuable in his new role with Aker BioMarine.  


Simo holds an Executive MBA from BI, the Norwegian Business School.

For more information please contact:
Katrin Berntsen
Director Communication
+47 920 54 570

About Aker BioMarine
Aker BioMarine is a biotech innovator and Antarctic krill-harvesting company, dedicated to improving human and planetary health. The company develops krill-based ingredients for nutraceutical, aquaculture, and animal feed applications. The company’s fully transparent value chain stretches from sustainable krill harvesting in pristine Antarctic waters through its Montevideo logistics hub, Houston production plant, and all the way to customers around the world. Aker BioMarine is fully owned by Aker ASA, an industrial pioneer since its establishment in 1841.

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