‘Animalis’, Latin for ‘animals’, this is the second time the international awards ceremony has been staged, with a staggering 1,000 brands from 38 countries being nominated by the public. Over 95,000 pet and animal lovers from around the world voted for their favourite brands.
Commenting on the award, Knut Heggen, VP QRILL Pet Sales, Aker BioMarine says, “We are always looking to further develop as an ingredient brand, recognizable by end consumers. Creating that brand awareness is key to helping us educate pet owners on the numerous health benefits of the nutrients in QRILL Pet. This award is testament to that and the exceptional work our marketing team consistently produces to raise our profile.”
“The Animalis Edition of the Awards are an acknowledgement to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market in the pet and animal industry,” says Richard Rowles, Chairman, World Branding Forum.
Julian Andersen, Managing Director, World Branding Forum adds, “A good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive. Brands that do win show that they have set the standard for what is expected of other brands to be at the top of their game.”
Taking the stage to accept the award on behalf of the company, Aysen Korucu, Senior Marketing Manager QRILL Pet, Aker BioMarine says, “We are incredibly proud to receive this prestigious award for our QRILL Pet brand, as it shows that our marketing and branding efforts make a genuine impact, both on the pet industry and its consumers. It is also particularly satisfying as an ingredient brand, which can often be overlooked by pet owners, to be directly nominated by the public.”
A functional ingredient for pet food derived from Antarctic krill, QRILL Pet is a natural source of omega-3 fatty acids, marine proteins, choline and the powerful antioxidant astaxanthin. Offering a number of health benefits for pets, including healthy organs, joints and fur it is an increasingly popular ingredient choice for forward-thinking pet food companies producing functional, high quality feed formulations.
Maren Dahl, Category Manager, Felleskjøpet says, “Having an active and engaged partner like Aker BioMarine is invaluable. We work hard to offer our customers super premium quality pet food and we are therefore completely dependent on having the best ingredients, from the best suppliers. We are very proud that both our Appetitt brand and one of our key ingredients, QRILL Pet have been named “Brand of the Year”, while she adds, “Connecting with the consumer is vital and the marketing and brand building efforts the QRILL Pet team produce make this often-difficult task much easier.”
Collaborating with customers, to help educate pet owners about which nutrients are vital to the health of their pets, the QRILL Pet marketing team offer their partners extensive scientific documentation along with targeted marketing support.
Aker BioMarine is a biotech innovator and Antarctic krill-harvesting company, dedicated to improving human and planetary health. The company develops krill-based ingredients for nutraceutical, aquaculture, and animal feed applications. The company’s fully transparent value chain stretches from sustainable krill harvesting in pristine Antarctic waters through its Montevideo logistics hub, Houston production plant, and all the way to customers around the world. Aker BioMarine is fully owned by Aker ASA, an industrial pioneer since its establishment in 1841.
About the World Branding Forum
The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach.
About the World Branding Awards
The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit awards.brandingforum.org.
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