December 15, 2022, Oslo, Norway: QRILL Pet, a functional marine ingredient for pets from Aker BioMarine, has The partnership will heavily focus on the customization of raw materials, sharing best in class practices from both parties to jointly promote the development of pet health food.
The agreement signing took place during the 5th annual China International Import Expo (CIIE) in Shanghai earlier this month. This is the second signing since the 4th CIIE event in which Aker BioMarine andfirst entered into a partnership. Currently, utilizes QRILL Pet to produce tailor made pet staple foods, which not only effectively improves the nutritional value and functional performance of pet food, but also wins the recognition and support of consumers in China.
QRILL Pet, Positioned for Growth in China
China is the world's largest market for marine ingredients and it is an important strategic growth area for Aker BioMarine. One of the key factors for Aker BioMarine’s development of the Chinese market is having a local team that consists of well-experienced professionals within the pet food industry present in the region.
“China is an extremely fast developing pet food market and we are already making strides with ,” says Matts Johansen, CEO, Aker BioMarine. “At Aker BioMarine, we are much more than an ingredient supplier. We are a collaborative partner who brings valuable insights, introduces new market opportunities, and guides our customers for growth and product expansion across all aspects of the supply chain, even down to marketing. By strengthening this strategic partnership and heavily focusing on , we can ensure success in the Chinese market and together we will in China.”
Ms. Zheng Zhen, the deputy general manager of . “This level of excellence coincides with the outlook and expectations of