Oslo, Norway – March 2025 – The global nutraceutical market is on the move and shows no sign of slowing down, driven by advancements in technology and science, the importance of sustainability, evolving consumer preferences, and the integration of wellness into everyday life. North America and Asia-Pacific are projected to lead the growth trajectory due aging populations and heightened health awareness.
As the industry continues to expand, key trends will help shape the future and Aker BioMarine, a global biotech leader and human health and nutrition innovator, is pleased to share their insights on what will come in 2025 and beyond.
Science still reigns
Scientific research is expected to play a significant role in shaping the dietary supplements market in 2025 as it provides validation, improves product efficacy, enhances consumer trust, and guides regulatory frameworks. Clinical research enables companies to bring new products to market with confidence, gaining consumer trust and loyalty.
Longevity for the long haul
Globally, societies are grappling with the challenges posed by aging populations, fueling a growing interest in longevity solutions. While older demographics often prioritize strategies for healthy aging, younger generations are more focused on preventive measures. Establishing good habits early in life can lay the foundation for long-term health, while later in life, the focus shifts to preserving a "healthspan"—the period of life spent free from disease and disability. To that end longevity is around to stay for both younger and mature consumers alike.
Women’s wellness pushes forward
The women’s health category is on the move and shows no signs of slowing down. Driven by an informed, empowered, and value-focused consumer base, the women’s health market will continue to grow and thrive with personalization at the forefront. Products tailored to women’s unique needs and aligned with their personal principles are undoubtedly key drivers shaping the future of this category. It is crucial for companies like Aker BioMarine to continue exploring new opportunities within women’s health and while staying committed to science projects in this area.
Sustainability takes center stage
At the core of the nutraceutical industry is sustainability. Once viewed as a 'nice to have' attribute, sustainability has become an essential requirement for doing business in this arena. Consumers are becoming more aware of environmental challenges, therefore opting for products and brands that align with their values. Health and wellness industry leaders are expected to uphold the highest standards of integrity and excellence, setting a global benchmark. Consumers rely on nutraceuticals to support their health and well-being, trusting that the companies behind these products are acting responsibly and contributing positively to the planet.
“We are dedicated to advancing health and nutrition through innovative solutions, guided by our commitment to clinical research, new technologies and sustainability,” says Simon Seward, CEO of Human Health Ingredients at Aker BioMarine. “It is imperative that we remain focused on the future of our industry and the trends that will help shape it. At Aker BioMarine, we are continually striving to exceed industry standards by making a global impact on human health while contributing to a more sustainable future. The nutraceuticals industry is evolving, and we recognize that consumers are taking more proactive and personalized approaches to their health, helping to drive innovation and growth in ways like never before. It is always our mission to empower individuals on their wellness journey and we look forward to how we can accomplish this in 2025.”