The Aker BioMarine blog

Sometimes we find ourselves in the philosophical corner, and this time the inspiration fairy knocked on our door after a meeting with Greenpeace where the proposals for Marine Protected Areas (MPAs) were a topic. 

Aker BioMarine, Pure Science Triathlon team and Norseman have pioneered a study that examines the effects of krill oil omega-3s on athletic performance and recovery. 

To protect our Antarctic fishery, we decided early on to invent a new way to harvest krill.

We always try to think outside the box, when showing gratitude towards our partners. This year, instead of sending the usual Christmas gift to our customers in Aquaculture we made a donation in their name to EAT. 

At the heart of Aker BioMarine’s business, in one way or another, scientific research, development and guidance touch the entire value chain, from catch to product.

Omega-3 companies are being challenged on how they can help reignite interest and engagement with existing consumers while simultaneously attracting new ones.

Since 2011, the Institute of Marine Research has annually conducted Antarctic krill and ecosystem monitoring surveys at South Orkney Islands. 

With sustainability hardwired into its DNA, Aker BioMarine intends to drive the krill business forward in a responsible manner. As the global leader in krill harvesting and krill oil manufacture, the company focuses on the four following areas in order to drive growth and sustainability.

 Krill is a keystone species in the Antarctic. Aker BioMarine has always considered it vital to protect the krill biomass as well as the many species that ultimately depend on krill as a food source.

Last week Trond Atle Smedsrud, EVP Innovation and Marketing at Aker BioMarine were interviewed by the Entrepreneur Podcast Network about marketing management. These are his top five tips for leading a team and finding success in marketing and business:

 Scientists from the Medical University of South Carolina (MUSC) and the National Institutes of Health have launched a comprehensive research study, which will evaluate the effects of krill oil omega-3s on the resilience and performance of students at the U.S. Army Infantry Basic Officer Leadership Course and the U.S. Army Ranger Training School.

Commitment to employee safety has been and incremental part of our value chain since we started manufacturing at our Houston plant in late 2015. 

Much of the world’s population exhibits low blood levels of the omega-3s EPA and DHA, according to a study published in the May 2016 issue of Progress in Lipid Research.

At Aker BioMarine we believe that trust, transparency and freedom form the foundation for employee engagement. 

Three employees from Aker BioMarine have been nominated to the top 100 list for the Young Leadership Talents awards in Norway. 

Last week we received the Innovation Award in Australia and Best Annual Report Award in Norway. A milestone in our effort to raise awareness on omega-3 deficiency on a global level.

“The truth is not always what it seems.” 

People are the heart of Aker BioMarine, which is why attracting, fostering, and building talent are key to our success. Bringing together experienced personnel and young staffers, fishermen and millennials, generates innovative and sustainable solutions.

 I want to tell a story, a personal story related to business. Growing up in Norway I used to spend all my time skateboarding. I spent endless hours perfecting tricks on the ramp, trying to get into the right mind-set to pull off new, spectacular and daring moves.

Since the beginning, we have sought to be more than just a supplier to our customers. We believe partnership and close collaboration with each of our customers is key to success. 

The Antarctic Wildlife Research fund (AWR) facilitates and promotes research on the Antarctic ecosystem. Over the past months, the AWR’s Science Advisory Group (SAG) has evaluated eight scientific research proposals, ensuring the projects are in line with the fund's criteria.

Innovation and entrepreneurship have always been integral to Aker BioMarine’s DNA. In recent years, we have expanded our pipeline of exciting science and innovation projects that will drive the krill category forward.

Instead of short-term business transations, long-term customer partnerships are important to identify key industry challenges and put our heads together to solve them. 

It is extremely important for companies to integrate sustainability in their business model for two reasons:

Before the adoption of the United Nations Sustainable Development Goals (UN SDGs) there was no exhaustive overview of the different ways a company could contribute to society.

Managing and developing a business such as Aker BioMarine is challenging. But the challenges we are up against to secure health and wellbeing for generations to come are massive.

Aker BioMarine Named Norway’s Most Innovative Business.