Aker BioMarine strengthens US market position (28.10.09)


Mercola Group in the USA has selected the biotechnology company Aker BioMarine as its exclusive supplier of krill oil for its Mercola Advanced Nutrition Antarctic Pure Krill Oil products. The agreement provides entry into an important distribution channel for dietary supplements in the United States.

“The agreement with Mercola further strengthens Aker BioMarine’s position in the US market,” says Aker BioMarine President and CEO Hallvard Muri.

Mercola, a major retailer of dietary supplements, ranks among worldwide market leaders in the sale of krill oil. Mercola uses the Internet as its sales and marketing channel. Mercola is owned and operated by Dr. Joseph Mercola. His mission is to disseminate practical information about preventative health care and the use of health-promoting products, and to inform the public about alternatives to the conventional medicine taught in medical schools.

Mercola has about 1.5 million subscribers to its newsletter, which is published three times a week. www.mercola.com is among the most frequently visited health-related websites worldwide.


For further information, please contact:
Hallvard Muri, President and CEO, Aker BioMarine, tel: +47 24 13 00 00
Fredrik Nygaard, CFO and IR contact, Aker BioMarine, tel: +47 24 13 00 00
 
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