Superba™ Krill direct sales to consumers in Norway (31.08.09)
Aker BioMarine is launching its new Superba™ Krill Concentrate dietary supplement on 1 September. The dietary supplement will be launched via a nationwide campaign in several media channels.
“Superba™ Krill Concentrate is a new and unique dietary supplement. Only water, moderate heat, and pressure are used to capture Antarctic krill’s most valuable nutrients,” says Hallvard Muri, Aker BioMarine’s President and CEO.
As is the case for Superba™ Krill Oil from Aker BioMarine, the omega-3 fatty acids in Superba™ Krill Concentrate are mainly bound as phospholipids. Clinical studies show that this property favorably affects how the body utilizes omega-3.
“We spent considerable resources to develop an environmentally friendly harvesting and processing technology that enables Aker BioMarine to deliver a high-quality product with full traceability throughout the value chain,” says Mr. Muri.
To subscribe to Superba™ Krill, consumers in Norway can send an SMS to 2310 with the one-word message: SUPERBA. Subscribers will receive their first three-months’ supply of Superba™ Krill Concentrate for NOK 224, which is half the regular subscription price. See www.superba.no for further information.
For further information, please contact:
Hallvard Muri, President and CEO, Aker BioMarine, tel: +47 24 13 00 00